Chartered Accountant Services for Advertising & Media Companies in India

Advertising and media businesses run on creativity, speed, and client delivery. Behind the scenes, however, they face complex GST rules, heavy vendor payments, TDS compliance, and fluctuating cash flows tied to campaigns and retainers.

At N D Savla & Associates, we provide specialised Chartered Accountant services for advertising and media companies, helping agencies stay compliant, financially disciplined, and prepared for growth.


Who This Service Is For

Our advertising and media CA services are suitable for:

  • Advertising agencies

  • Digital marketing and social media agencies

  • Media buying and planning firms

  • Creative and branding studios

  • PR and communication agencies

  • Influencer and content management companies

If your revenue depends on retainers, campaigns, or media spends, your accounting needs to reflect that reality.


Key Compliance Challenges in Advertising & Media

Advertising and media companies commonly face:

  • GST on agency services, retainers, and media buying

  • TDS on professional fees, freelancers, and vendors

  • Advance payments and client recoveries

  • High-volume vendor and influencer payouts

  • Expense allocation across campaigns and clients

  • Revenue recognition for milestone-based billing

  • Margin visibility on media spends and mark-ups

We help bring structure without slowing creativity.


Our CA Services for Advertising & Media Companies

1. Accounting & Financial Management

  • Client-wise and campaign-wise accounting

  • Revenue recognition for retainers and projects

  • Expense tracking for media, production, and vendors

  • Monthly MIS and profitability reports

2. GST Advisory & Compliance

  • GST registration and applicability review

  • Handling GST on agency fees and reimbursements

  • Input tax credit reconciliation

  • GST returns and audit support

3. Income Tax & TDS Compliance

  • TDS on freelancers, influencers, and vendors

  • Advance tax planning and compliance

  • Income tax return filing

  • Assessment and notice handling

4. Audit & Assurance

  • Statutory audit

  • Tax audit

  • Internal audit for campaign controls

  • Compliance and risk reviews

5. Payroll & Freelancer Compliance

  • Payroll structuring for agency teams

  • Consultant and freelancer compliance

  • PF, ESIC, and professional tax support

  • Contract review from a tax perspective

6. Business & Growth Advisory

  • Entity structuring for agencies

  • Cash-flow and working capital planning

  • Support during client audits and due diligence

  • Advisory for scaling and expansion


Why Advertising & Media Companies Choose N D Savla & Associates

Advertising businesses need flexibility, but compliance cannot be casual.

Clients choose us because:

  • We understand agency billing and campaign structures

  • Strong handling of GST and TDS issues

  • Clear reporting on margins and recoveries

  • Practical advice aligned with business realities

  • Reliable support during audits and notices

We work quietly in the background so your agency can focus on delivery.


When Should an Advertising or Media Company Consult a CA?

You should consult a CA if:

  • GST on retainers or media spends is unclear

  • Freelancer and influencer payments are increasing

  • Cash flow is inconsistent due to delayed client payments

  • You are scaling operations or opening new offices

  • You have received GST or income tax notices

Early structuring prevents disputes later.


FAQs – CA Services for Advertising & Media Companies

Is GST applicable on advertising services?
Yes. Advertising and agency services are generally taxable under GST.

Is GST applicable on media buying and reimbursements?
GST treatment depends on contract structure and invoicing. Proper structuring is important.

Does TDS apply to influencer payments?
Yes, TDS may apply depending on the nature of the engagement and payment thresholds.

How is revenue recognised for retainers?
Revenue is typically recognised over the retainer period as per agreed terms.

Do advertising agencies require audits?
Audit requirements depend on turnover, entity type, and statutory limits.